BACK TO THE ROOTS
The Domaine de la Croix, at the origin of the village of La Croix-Valmer, has a rich history. Created in 1882, it has continuously evolved, experiencing periods of neglect and glory.
The legend of La Croix, a delicious and tasty invention …
The name originates from an ancient story, or rather a legend. Constantine, the 34th Roman emperor, allegedly stopped near our shore in 312 on his way to Rome. He had a vision where a cross appeared in the sky, signaling his victory over his brother-in-law Maxentius at the Battle of the Milvian Bridge. This vision led to his conversion to Christianity.
While historians have never confirmed where this vision occurred, two ambitious men from Lyon capitalized on this legend in the late 19th century. At the end of the 19th century, a rail link was built between Hyères and Saint-Raphaël. The pair, who worked in the silk industry and settled here to cultivate mulberry trees (on which silkworms feed), realised the area’s potential. This virtually deserted region, with little activity due to the lack of roads and a port, was about to take off. Taking advantage of the vagueness of the area’s history (and the blessing of the Church), they used this legend to spread the word. It’s true that the name of the district in which they live is La Croix. What’s more, with the existence of excavations at the Roman villa Pardigon, the area’s Roman past is undeniable… So the choice of this legend was a wise one, and the story more believable than any other.
Birth of the Domaine
The duo built an impressive estate, establishing schools, a church, a sanatorium, and other structures. A stone cross was also carved, which would become the emblem of Croix-Valmer. But they didn't stop there: they went into wine-growing. They also ventured into viticulture.
The two industrialists acquired a large amount of land and created the Société des terrains et vignobles de la Croix.
100 hectares of vines: that’s the size of the farm that came into being. A winery was set up on the Pardigon plain and four farms were built, with around thirty permanent employees. Two of these farms were located on the Tabarin terroir and below the church in La Croix. As you may have guessed, these vineyards still exist and belong to the Domaine. It quickly gained a good reputation and was awarded the Côtes de Provence “cru classé” label, a historic recognition based on the intrinsic quality of its terroir and climate.
A SUCCESSFUL RENAISSANCE
After experiencing glory, the Domaine de La Croix fell into neglect until it was acquired by the Bolloré Group, known for its dedication to sustainable development.
In line with its commitment, the group has invested considerable resources in reviving the estate and developing its identity.
The group invested heavily in reviving the estate, renewing 80% of the vines, and introducing modern technology, including an ultra-modern cellar. Today, the Domaine offers a diverse range of wines, from friendly to complex and aromatic ones, proudly continuing its tradition of excellence. From friendly wines to complex, aromatic wines worthy of the finest tables, the Domaine has no end of surprises in store for you.
